The (admittedly slightly shady) winged walrus brand is primarily made to remember me. Winged walruses are a rare species, and when you see one, you won't forget. And when they do robot programming and automation tech, the other kind of robots (crawling the web) will remember them, too.

But beyond this practical purpose there is an allegoric use, too. In fairy tales and myths you'll find winged horses and flying giant lizards, but compared to the streamlined shape of a walrus they are hopeless fails. Give a walrus a pair of properly sized wings and power, and it will probably better fly than a horse. 

Well, and now for the serious part: industrial and robotic automation isn't just about "adding some wings (tech)" to other tech. You have to think about how to teach the whole thing fly, however.